Did you know? 41% is the growth rate of the global AR market. It’s estimated to reach $33.5 billion in 2027.
Source – PR Newswire
Wait, but does the increasing augmented reality adoption make an investment in AR design services a norm?
Not exactly! There is no norm as such that you should go by.
Should you do it because we are asking you to? Not a chance, right?
Then what makes an investment in AR/VR design services worth?
It’s nothing but the shifting buying decisions.
Earlier, buyers would read about a product on the website, talk to a customer service representative, and make a purchase according to their needs. Today, no matter if the customer is in need or not, they wish to experience a product and then decide if they would buy it or not.
Realize the way a buyers’ perception has evolved over time?
To make up for the evolving buyer needs, a seasoned team of AR design experts is what you need.
As a wise creative director, you would probably think twice before approaching a graphic design company.
- Can’t we do it in-house?
- Do we have the capabilities to pull it off?
- Do we have the tools & technology to make it work?
These are some of the questions that you may have.
But, trust us when we say this, a partnership with an AR design partner pays off in the long run.
And, don’t just take our word for it.
Allow us to help you navigate this riddle with deepened insights.
Today, by the time you reach the end of this read, you will gain insights on
- Challenges of incorporating AR in graphic design
- Why should you invest in AR design services today?
- How do you find an ideal AR design partner?
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Without any further ado, let’s begin!
Challenges of Incorporating Augmented Reality in Graphic Design
Integrating augmented reality in graphic design is not a piece of cake!
We believe it is not.
And thus, our team of augmented reality designers is vetted for the technical expertise to unsettle AR design challenges of the highest stature.
As a graphic design services partner, we intend to help our customers succeed with their AR initiatives.
Still, we get to hear one question in every discovery call we get into with creative directors or senior leaders – “Why shouldn’t we prefer hiring a team of augmented reality designers in-house instead of partnering with an AR design partner like you?”
Hands on heart, we never hesitate to answer that, as we know how challenging it is to integrate AR in design.
But, before we do that, we ensure that they know why it’s essential to make that integration work correctly.
40% of consumers are likely to spend more on a product available for AR testing.
71% of shoppers would frequent stores more if they implemented AR.
More than half (55%) of consumers find shopping with AR more entertaining.
70% of shoppers believe AR apps would influence their shopping frequency.
Source – G2 & WARC
These statistics explain the popularity AR design is gaining among the buyers, across industries.
And now, let’s look at the challenges involved in integrating augmented reality in graphic design.
Technical Complexities & Skill Gaps
Creating compelling augmented reality designs and experiences is no simple feat.
It demands specialized knowledge in 3D modeling, programming, and advanced software platforms like Unity or ARKit/ARCore.
The technical complexities involved in the AR designing process can pose a serious challenge for you, without professional expertise.
Without a team of proficient augmented reality designers, you stand a high risk of getting caught up with intricate technical demands. This may lead to inefficient workflows & mediocre results.
Specialized skills in 3D modeling are essential to ensure that virtual elements seamlessly integrate with the real world, while programming expertise is crucial for creating interactive, engaging experiences.
Proficiency in software platforms like Unity or ARKit/ARCore further adds to the complexity, requiring a thorough understanding to leverage their full potential.
Without this level of expertise, the risk of errors and delays increases, impacting the overall quality of your AR projects.
The bottom line is – skill gaps in AR development hinder your ability to deliver high-quality results and pose a threat to your project’s success, and your company’s reputation.
And a partnership with AR design services provider turns out to be a savior in such scenarios.
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User Experience Design & Integration
Crafting intuitive and seamless AR graphic designs & experiences is far from straightforward.
It demands a profound grasp of user interface (UI) and user experience (UX) design principles.
The challenge lies in designing innovative AR elements, and ensuring they integrate seamlessly with existing digital platforms.
Imagine your team striving to design AR features that are both engaging and consistent across various devices and environments.
The complexities of UI and UX design in AR go beyond conventional digital interfaces. It calls for a deep understanding of how users interact with augmented elements and how they align with existing systems.
Without this specialized knowledge, you risk creating AR experiences that are disjointed or confusing. Poor integration with current platforms can lead to inconsistent user experiences, undermining engagement and satisfaction.
If you still choose to move forward with half-hearted efforts, the impact could be disastrous and may result in –
- Disrupted user journeys
- Diminished user satisfaction
- Potentially lower adoption rates
And, that’s exactly where AR design services pitch in.
A vetted team of AR VR designers brings in the apt know-how to design swift AR user experiences and integrate them with the existing platforms.
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Content Optimization & Performance Issues
Optimizing AR design for diverse devices is an intricate task that demands attention to detail.
The challenge isn’t about creating visually appealing augmented reality design elements, but to ensure these elements perform swiftly, across platforms.
Imagine your team of AR graphic design experts putting effort into developing immersive AR experiences. At the end of the day, you realize that all those efforts went in vain as the AR elements were lagging, rendering poorly, and draining excessive batteries on users’ devices.
How does it feel?
These performance issues can significantly disregard the user experience, causing frustration and disengagement.
The consequences?
- Reduced engagement
- Diminished user satisfaction
- Potential damage to your brand’s reputation
The root cause lies in the optimization of AR assets. And that is where professional AR design services prove advantageous.
With the help of professional augmented reality designers, you don’t have to worry about the visual quality and performance efficiency of AR designs.
The bottom line is – without expert optimization, your AR designs & experiences may fall short of expectations, leading to technical issues that overshadow the innovative potential of your content.
Now that you know about the challenges you may face without professional AR design services, let’s figure out some good reasons to invest in them, today.
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Why Should You Invest in AR Design Services, Today?
“Why should we consider investing in AR design services when 2d and 3d animation is doing the part for us?”
7/10 creative directors have posed this question to us during the initial discussions.
Well, there question held a merit as the comparison was based on the cost, quality and turn-around time.
We simply asked them – “Would you prefer to get outplayed by your competitors with shortsighted vision for design?”
Because we all know that AR adoption is on the rise. It’s loved by both buyers and the competitors.
The AR market is projected to hit a value of $50 billion by 2024.
Conversion rates are found to be 40% higher with AR.
The leading reason for using AR is immersion.
Source – G2.
Let’s understand how an investment in AR design services today can put you ahead in the game.
Let the exploration begin.
They help improve customer engagement.
The primary advantage AR design services offer is the boost in customer engagement.
Thinking about, “How do AR design services help achieve this feat?”
With a vetted team of AR experts, you can transform passive browsing into an immersive experience for your customers.
In other words – Your AR design partner helps create a real-like dynamic & immersive environment where your customers can interact with your products.
Whether it’s virtually trying on clothes, visualizing how furniture fits in their living space, or exploring detailed product features, AR makes the experience personal and memorable.
The result? With an engaging AR experience, your customers spend more time with your brand, which naturally leads to a stronger connection and higher chances of conversion.
The impact doesn’t stop there – the innovative nature of AR content also enhances your brand’s image, making it synonymous with cutting-edge technology and customer-centric innovation.
A reliable AR design partner helps devise a proven AR strategy that aligns perfectly with your marketing efforts. As a result, you experience increased sales, improved customer loyalty, and a rich market presence.
This synergy between engagement and technology ultimately drives business growth, ensuring that your brand not only meets but exceeds customer expectations.
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They help strengthen product development.
No matter how innovative & sturdy your product design is, if the development process is obstructed by defects & delays, the outcome suffers.
Wouldn’t you agree?
Inefficiencies in production result in wasted resources and missed deadlines.
That’s exactly where AR design services pitch in as a savior.
With augmented reality in product design, you gain the ability to identify & rectify issues before they arise. AR enables virtual prototyping and real-time testing for product development. This helps you locate potential defects early & reduce material waste.
A reliable AR design partner helps you devise a tactical approach to enhance design accuracy and streamline the product development cycle.
By refining processes and minimizing errors, AR helps you shorten production times and ensure that products are delivered on schedule.
This combination of reduced waste, optimized resource utilization, and faster production schedules improves operational efficiency and boosts customer satisfaction.
The result? High-quality products delivered on time, strengthening customer trust and driving business growth.
They help devise future-ready marketing campaigns.
Staying ahead in today’s competitive market isn’t just about having the best products, it’s about how your customers perceive your brand.
Exactly where augmented reality in graphic design proves to be a game-changer.
Leveraging AR design services to uplift your marketing efforts could be the best decision you would ever make. With professional AR designs, you would never have to worry about your brand growing outdated or stagnant, ever.
A seasoned AR design partner contributes strongly to helping you execute an AR campaign to position your brand as innovative & forward-thinking.
With AR designs, you are creating immersive & interactive experiences that captivate your audience and leave a lasting creative impression.
A strong AR marketing strategy showcases your commitment to staying at the forefront of industry trends, helping you connect with tech-savvy customers who value innovation.
The result? A broader customer base, increased brand loyalty, and a solid reputation as a market leader.
The bottom line is – integrating AR into your marketing doesn’t just improve customer engagement—it elevates your brand’s overall appeal, making it more attractive and relevant in today’s fast-paced, technology-driven world.
Now, as you know how a design partnership with an AR design services provider pays off, let’s find out how you locate the right one!
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How do You Find an Ideal AR Design Partner?
Thinking about, “How should I find an AR design services provider who understands my unique requirements & carries the technical capabilities to translate them into just the right outcome?”
Here’s your road map.
Outline Project Requirements
To be honest, outlining your AR graphic design project requirements is pivotal to ensure success.
Without clearly defined objectives, your project can easily go off track.
Thinking, “Where should I start?”
Start with clarity.
Clearly outline your augmented reality design project’s goals.
- What do you want to achieve?
- Who is your target audience?
- What outcomes are you aiming for?
Defining these intricate elements helps chart the direction of your project and keeps everyone on the same page.
Next, get specific about the scope.
Are you aiming for product visualization, interactive marketing, or something entirely different?
Determining the types of AR designs & experiences you want to create is key to setting the right expectations.
Up next, focus on the technical needs.
Specify exactly what your project requires in terms of platform compatibility—whether it’s iOS, Android, or both.
Consider how the augmented reality designs & experiences will integrate with your existing systems and what special features or interactivity you need.
It might seem like a lot to handle, but having these requirements laid out clearly will save you from the legwork down the road.
Once you’ve got these defined, you’re well on your way to building an AR experience that not only meets your objectives but also resonates with your audience.
Shortlist Potential AR Design Partners
Finding an ideal AR design partner is like finding a needle in a haystack. But, not to forget the fact, it’s quintessential to shape your vision to life, and not a decision to rush.
With so many options out there, it’s crucial to have a solid vetting process.
Thinking about, “Where should I start?”
Start with a thorough portfolio review.
Look for companies that showcase a strong track record in AR graphic design.
Focus on projects that demonstrate creativity and align with your industry and the complexity level of your project. This gives you a clear picture of their capabilities.
Next, dive into client testimonials.
Reviews, case studies, and testimonials from previous clients are invaluable in assessing an AR design partner’s reputation and reliability.
These insights help you gauge how well they deliver on their promises and how smooth their collaboration process is.
Up next, consider industry experience.
Prioritize augmented reality design partners with specific experience in your industry or those who have a proven track record in delivering similar AR projects.
This expertise makes a significant difference in understanding your unique needs and ensuring the project’s success.
This approach helps you narrow down your options and find an ideal AR design services provider partner who brings in the required skills and expertise to accomplish your AR project.
Evaluate Technical Expertise & Collaboration Practices
Even the most promising AR design services provider falls short if they lack the technical expertise or the ability to collaborate effectively.
That’s why a thorough evaluation is non-negotiable.
Thinking about, “What should I focus on?”
Start with a skill set assessment.
Make sure their team of augmented reality designers is proficient in AR-specific tools and software like Unity, Unreal Engine, ARKit, ARCore, and 3D modeling software.
Their technical know-how is the backbone of your project’s success.
Next, don’t overlook innovation and creativity.
The right partner should be able to push creative boundaries and offer innovative AR solutions that meet your needs and stand out in the market.
Their ability to think outside the box makes all the difference.
Up next, evaluate their project management approach.
Understand how they handle timelines, milestones, and communication protocols.
A structured approach to project management ensures that everything stays on track and that you’re informed at every step.
Finally, check their collaboration tools.
Effective communication and feedback are crucial, so ensure they use modern tools that facilitate seamless collaboration throughout the project.
Focusing on these aspects, you’ll have found an AR design partner who has technical expertise and works in harmony with your team, leading to a successful AR project.
Request Proposals & Seize the Partnership
Signing a deal with the right AR design services provider is where all your research and evaluation will pay off!
But, remember not to fall for the trap of the lowest bid.
You need an AR design partner who understands your vision and not just another AR design agency.
Thinking, “What’s the next step?”
Start with a thorough proposal analysis.
Request detailed proposals that outline their approach, timelines, cost estimates, and deliverables.
This gives you a clear view of how they plan to tackle your project and whether their approach aligns with your goals.
Next, move on to interviews and demos.
Conduct interviews to gauge their understanding of your project.
Ask for demonstrations or pilot projects to see their capabilities in action. This firsthand experience can be a game-changer in your decision-making process.
When it comes to budget considerations, don’t just compare the numbers.
Weigh the cost against the value they offer in terms of creativity, innovation, and potential ROI.
Sometimes, paying a bit more upfront yields far greater returns in the long run.
Up next, think about scalability and long-term partnership.
Choose an AR design services provider who can scale their services as your project grows and offers long-term support for future AR needs.
This ensures that as your business evolves, your AR initiatives can evolve with it.
Once you’ve made your decision, finalize it with a contractual agreement.
Draft a comprehensive contract that covers all project specifics, timelines, deliverables, and post-launch support to ensure everyone is on the same page.
Finally, kick off the partnership with a detailed project onboarding meeting.
Align expectations, set up communication channels, and dive into the AR design process to get things moving.
By following these steps, you’re not just securing a reliable AR design partner—you’re building a strong foundation for a successful AR project and a long-lasting collaboration.
Now, as you’ve reached this point, it’s evident that you are looking for the best augmented reality design providers in the USA to help you out with your AR design requirements.
Your search ends here at Integrative Systems!
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Integrative Systems – AR Design Partner of Your Choice
We believe to have helped you gain meaningful insights into the challenges of AR design, how AR design services can help and how to find an ideal AR design partner for your next AR project.
And, we realize you are looking for a reliable AR design services provider who could help translate your vision into immersive experiences that your target audience will cherish.
Integrative Systems has been serving a global clientele across industries for over 2 decades, with a diverse range of graphic design services.
We, at Integrative Systems, prioritize our customers’ success and it always comes first for us. We rely on advanced tools & best practices to ensure we deliver the top-quality designs, every single time.
Think we are the match?
We would take immense pleasure in becoming a design partner of your choice for AR/Virtual Reality Designer Services.
Consider looking at the list of graphic designing services we offer –
- AR/VR Design
- UI/UX Web Design
- Print & Media Design
- Custom Apparel Design
- 3D Graphic Design Services
- Marketing Collateral Design
- Animation & Video Production
- Packaging & Merchandise Design
- Branding and Graphic Design Services
Drop us a line at [email protected] and our team of experts will get back to you within 2 business days.