“Guiding creativity, ensuring quality and meeting client needs.”
This phrase perfectly sums up your role as the leader of graphic design team at your organization.
- You ensure all the sports apparel designs are creative yet delivered on time.
- You keep up with the design trends to incorporate in your service offerings.
- You are responsible for client satisfaction.
- You coordinate a diverse team.
- You manage resources including time, tools, budgets and deadlines.
- You work cross-departments to seek feedback and incorporate it into your designs.
“Did we get that right?”
Moving on…
Custom Jerseys designing is one of your primary offerings and you are set to anticipate a peak season.
With the many hats you don as the head of graphic design department, you understand the risks of peaks and slacks very well.
However, this time you received 50% more orders than anticipated, in the prime season.
You bravely face the crisis by allocating resources to work on weekends, doing the overtime and yet the orders keep piling up.
“Now, how did we get this right?”
It is because we work for businesses in the custom sports apparel design industry and understand how an unusual peak can disrupt the processes.
However, our customers are not bearing the brunt of it because they have made a calculated choice of working with Integrative Systems.
We have become an extension of their custom sports jerseys and apparel design team.
We face the heat for them during the peak sports seasons round the year.
Custom sports jerseys, sports apparel, sports equipment design customization – we handle it all for them.
Let’s take a step back…
It is reported that the global custom t-shirt printing market size was valued at USD 4,314.0 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2023 to 2030 ~ As per Grand View Research.
As a creative director of a custom sports apparel company, did this stat leave you awestruck?
Realize, the custom jerseys and sports jerseys market is set to incline. And, if you lack design expertise for customized jerseys, you’re leaving room for your competitors to surpass you.
Thinking – “How should I fix this?”
Simple – get a design partner on board to help you with custom jerseys.
We understand you must be having a lot of Whys, What’s, and How’s rumbling around your mind.
By the time you reach the end of this read, you’ll have figured out –
- Why’s there so much hype about custom jerseys?
- Design & Production of Custom Jerseys – The Process
- Types of sports jerseys
- How can a custom jersey design partner be of help?
Without any further ado, let’s get started.
Why’s There so Much Hype About Custom Jerseys?
Custom jerseys have evolved beyond traditional sportswear to become powerful symbols of personal expression, unity, celebration, and advertising.
Their significance now extends far beyond the playing field, impacting various facets of people’s lives.
Customized jerseys embody the spirit and identity of the wearer.
Let’s understand how personalized jerseys bring people together to celebrate milestones and showcase individuality.
Personalized jerseys as a tool for personal expressions
Custom jerseys nowadays are popular for imparting personal expressions.
Buyers today are using personalized jerseys as a keepsake, one to associate memories with for special occasions.
May it be an individual milestone, a group event, or even a sports team’s identity, custom-made jerseys never fail to deliver the personal touch.
The increasing trends around custom jersey design are closely tied to the sense of belonging & unity, that the wearers want to preserve forever.
Custom-made jerseys as a utility to foster team building initiatives
In the corporates today, teams & individuals are working in different shifts, time zones, and work environments. Team building is a changed game with new normal hitting the floors.
During corporate events & parties, we often see the employees donning custom jerseys. Realize, it’s done for a far better purpose than just company branding.
We aren’t denying the fact that there is a logo & branding imprinted on these jerseys. But these jerseys are meant to reflect a shared identity & collaborative spirit among the members associated.
Custom-made jerseys strike the chord of unity for the teams & individuals who are busy vibing at their own scales.
Custom sports jerseys to drive fan engagement
This one deserves the top vote, as the jersey custom design phenomenon began with sports jerseys.
Sports are nevertheless an epicenter of entertainment. No matter at what level a sport is played, the adrenaline rush is real. With the advent of league sports and clubs, fan clubs were also formed at twice the speed.
Wearing a custom-made jersey to support a sports team isn’t a mere trend but is more of a proof of loyalty these days. Fans take pride in donning customized jerseys with the colors & logos of their favorite teams.
Custom team jerseys for team sponsorships & branding
The growing popularity of sports has created an opportunity for businesses to position & brand themselves.
There is an evident uptrend if we look at the way league sports are expanding. Not only local, but these sports are attracting global viewers.
Custom team jerseys come forward as an opportunity for sponsors to promote their brands globally. Sports jerseys that the players wear during the game offer a platform to the team’s sponsors for showcasing their logos & branding, prominently.
Now, as you’re aware of why customized jerseys are the talk of the town, let’s understand how the design & production process for custom jerseys looks like.
Design & Production of Custom Jerseys – The Process
As a creative director, we believe no one else understands the importance of a high-quality design than you do.
No matter if you’re designing in-house or using design help from a custom sports apparel design partner, quality & precision are non-negotiable.
The basics remain the same, it doesn’t matter if you’re designing personalized baseball jerseys or a customized football jersey. If the basics of apparel design are sorted, you need not worry at all.
Let’s understand what these basics are, and how the process of customized sports jerseys design & production looks like.
The Concept
The design process begins with conceptualization.
A team of sports apparel designers brainstorms ideas to finalize the visual concept for the custom sports jerseys.
They account for factors like logos, colors, themes, and the purpose of the jerseys to be designed.
Select material for the custom jerseys
The selection of material is prime.
The apparel designers along with the production team are involved in the fabric selection process.
From the design perspective, it’s quintessential to understand factors such as the type of material, colors to be used, and printing mechanism to be used.
From the production perspective, the fabric is verified for comfort, durability, and breathability.
Cumulatively, both design & production teams assess and help the customers agree upon the choice of fabric to be used, depending on the usability parameters.
Personalization Elements
As we speak highly about customized jerseys, personalization or customization is of prime importance.
The team of apparel designers focuses on understanding customer expectations for clarity. They jot down minute details inclusive of names, numbers, team logos, sponsored branding, graphics & other text requirements.
Decide on the color scheme
Next, the team of apparel designers figures out the color palette for the custom team jerseys.
They work closely with the customers to understand the purpose and overall theme for the jerseys to be designed. They figure out the color palette to be used carefully owing to the occasion.
For example – For a baseball team, they customize baseball jerseys with vibrant colors to impart energetic vibes. Whereas, for a corporate event, they create custom jerseys with subtle and sophisticated colors, imparting a professional vibe.
Typography & Fonts
This is all about the aesthetics of personalized jerseys.
If there are certain brand guidelines provided by the customers, the apparel designing team adheres to them.
If not, they contemplate the design theme & overall visual appeal of the custom jerseys to figure out a suitable font face. Not to leave out, typography has a prime role to play in enhancing the overall visual appeal of the jerseys.
Decide on the printing technique
As the custom jersey designs are ready, it’s time to translate the design into reality.
Choosing between printing and embroidery hinges on several factors, including design complexity, desired texture, and budget considerations.
Printing excels for detailed designs with many colors, while embroidery offers a tactile, premium finish to the jersey.
Check for quality
Quality control is a crucial aspect of the creative process.
It’s the manufacturing team that performs thorough inspections to ensure the final product meets the highest standards.
They evaluate the custom jerseys for the quality of prints or embroidery, verify color accuracy, and ensure customization elements match the set design criteria.
Design a prototype & perform end-user sampling
Before moving ahead with mass production, it’s quintessential to create prototypes for the custom jerseys and get the end-user sampling done.
This allows the customers to confirm if the requirements are met or not. In line with the customer feedback, the necessary changes can be made before moving ahead with mass production.
This ensures you meet customer expectations without any room for error.
The mass production
With the approval from the customer on the prototype shared, the production team can get going with full-scale mass production.
Mass production ensures uniform quality, color grading, and customization across all the custom jerseys produced.
Now, as you are aware of the design & production process, let’s look at the different types of jerseys based on the type of fabric.
Types of Sports Jerseys
Depending on the occasion and type of sports, there are various types of fabrics that one can choose for making custom sports jerseys.
As a creative director, you’ll get to have better clarity as you propose any specific design or fabric to your prospective customers.
Let’s look at the top 3 fabrics that are infamous for the appearance and comfort they offer.
Athleisure Jerseys
Athleisure jerseys are crafted from a blend of high-performance fabrics designed for both comfort and style.
These custom jerseys seamlessly transition from the gym to casual outings, offering a versatile option for athletes and fitness enthusiasts.
The fabric used in athleisure jerseys typically includes moisture-absorbing properties, ensuring that sweat is quickly absorbed and evaporated, keeping the wearer dry and comfortable during intense activities.
The soft, stretchy material provides excellent freedom of movement, making it ideal for a variety of sports and workouts. Additionally, the sleek and modern designs make athleisure custom sports jerseys a fashionable choice, perfect for everyday wear beyond the sports arena.
Custom mesh Jerseys
Custom mesh jerseys are known for their breathability and lightweight construction, making them a favorite among athletes in sports that require maximum ventilation.
The fabric has meshed windows allowing airflow and cooling during exhaustive physical activities.
This design helps to regulate body temperature, preventing overheating and enhancing overall performance.
Custom mesh jerseys are also known for their quick-drying mechanism. This ensures that wearers stay comfortable even during the most intense games.
The durable yet flexible material stands the rough play and frequent washing, maintaining its shape and functionality over time. These jerseys are perfect for sports like football, basketball, and cycling, where staying cool and agile is essential.
Viscose Jerseys
Viscose custom jerseys offer a unique combination of softness and durability, making them an excellent choice for sports apparel.
Viscose is a semi-synthetic fiber derived from wood pulp, that mimics the feel of natural fibers like cotton and silk.
This fabric is highly breathable and absorbs moisture effectively, providing comfort during both low and high-impact activities.
Viscose custom jerseys fit perfectly offering a flattering fit that enhances the wearer’s silhouette.
They are ideal for activities such as yoga, dance, and golf, combining functionality with a touch of luxury.
Now, as you’re aware of different types of custom jerseys, it’s time to look at the advantages of having a custom jersey design partner.
Customized Sports Jersey Design Partner – A Strategic Ally to Have!
Yes. Having a design partner to help you customize jerseys according to your unique customer needs is a strategic ally.
Thinking – “What a design partner does differently that we can’t do in-house?”
7 out of 10 creative directors that we’ve ever spoken to share the same boat of thoughts.
We refer to it as a strategic partnership, as a design partner –
- Enables access to readily available diverse pool of apparel design experts
- Saves you from the hassle of vetting & hiring design professionals
- Helps streamline your design & production processes
- Strengthen your overall customization capabilities
- Allows you to adapt with changing design trends
- Improves design accuracy & production timelines
- Assures high quality custom jerseys design
- Let’s your team prioritize business growth
- Optimize resources right & save costs
….the list continues, but we’re sure the above-listed advantages are good enough for you to make the decision.
Thinking – “How do I find an ideal custom sports apparel design partner?”
Well, without a second thought, you can go with Integrative Systems.
Integrative Systems – Custom Sports Apparel Design Partner of Your Choice
We’re confident that you have gained great insights into the process of custom jersey customization, and how a design partner proves to be advantageous.
Integrative Systems has been serving a global clientele across industries for over 2 decades, with a diverse range of graphic design services.
We prioritize our customers’ success before our own. And to ensure our customers succeed at twice the speed, we rely on proven graphic design practices & the latest design tools.
Think we are the match?
We would take immense pleasure in becoming a design partner of your choice for customized jerseys and custom apparel designing needs.
Consider looking at the list of graphic designing services we offer –
- UI/UX Web Design
- Print & Media Design
- Custom Apparel Design
- 3D Graphic Design Services
- Marketing Collateral Design
- Animation & Video Production
- Packaging & Merchandise Design
- Branding and Graphic Design Services
Drop us a line at [email protected] and our team of experts will get back to you within 2 business days.
