Graphic Design Services – Why Do You Need Them?

Wouldn’t you agree with the quote?  

Isn’t design the simplest yet most elegant form of expression that reflects what your brand stands for? 

We believe design speaks a thousand words on your behalf in your absence. It shapes an identity, rather a visual identity of your brand for your audience to relate with. Design is nothing but visual communication that your audience sees.  

Now that you already have affirmed the importance of good design, do we need to explain the reason you need graphic design services? 

If you’re still not convinced, skim through these consumer behavior stats for clarity. (Note that these are recent numbers, as per the research conducted in March 2024).   

Fair enough? 

Alright. Now, as you are convinced about the role of graphic designing services in creating an impactful visual brand imprint, let’s get into the depth of it.  

Today, you will explore about –  

• Why you should consider investing in legit graphic design services 
• Types of graphics design services you can avail 
• KPIs you should track for graphic designing services 

Without any further ado, let’s get started! 

Why Consider Investing in Graphic Designing Services, today?

Before you loosen up on your interest and start thinking if you should invest in graphics design services today, here’s an eye opener for you –  

94% of people believe their first impression of a company is design related. 

~ As per PRNewswire 

Does your zeal to have a compelling visual identity just reignited?  

Keep it alive, as you are going to unveil how crucial it is to have a graphic design and creative services partner who understands your needs and delivers.  

Why should you consider investing in graphics designing services, first? 

Because you must have a strong visual identity!

Are you willing to create a strong visual identity for your brand? 

Then you must engage with a professional graphic design services provider who goes beyond aesthetics.  

A strong visual identity is nothing but visual language that communicates your core values & messaging.

You simply can’t have a different visual language for a variety of platforms & collaterals. It must be consistent across all channels. And only a professional graphics designing partner understands this equation.  

When your brand’s visual representation aligns with your values, it translates into a brand image for your customers.  

The consistency in the visual representation ensures your customers see the same brand, each time. A brand they can trust and associate with. And this is what we call “Brand Recall”, which pulls in “Brand Loyalty” from your customers.  

And this doesn’t end here. A well-defined brand identity sets you apart from competitors in a crowded market.

“What does brand identity include” – you may start to think.

Your brand identity includes logos, color schemes, typography, imagery, and overall layout. Each element is meticulously designed to reflect the core values and personality of your brand, ensuring that every touchpoint leaves a lasting impression.

Long story short – An investment in professional graphics designing services brings you avenues like credibility & trust from your customers, increased customer loyalty, boosted customer engagement, and business growth. 

Because you need to boost customer engagement!

94% of consumers will leave a website with poor graphic design.  

The normal attention span for web users is 6.8 seconds. However, the use of visual assets can improve the attention span by approximately 50 milliseconds.  

~ As per Red Website Design

High-quality graphics play a pivotal role in capturing attention and conveying messages more effectively, which directly impacts customer engagement.

In today’s digitally evolving landscape, a customer is spoilt for choice with hundreds & thousands of alternatives.

Businesses are investing heavily in creating visuals that are engaging and intuitive.

Thinking about – “How should I make my mark in this crowded market landscape?” 

Simple. Rope in a graphic design services partner to help you create a visual differentiator.  

To be precise, visuals are significantly responsible for driving engagement. They aren’t only pleasing to the eyes, but strategically designed to connect with your customer’s emotions.  

To be precise, it takes 6 seconds for a website visitor to register a visual appeal.  

~ As per Red Website Design. 

When you utilize graphics design services to put up a well-designed website, you’re working in favor of offering a rich user experience to your customers. 

With eye-catching visuals and intuitive navigation, your content becomes easier to understand & relate to. Visual elements like website banners, icons, and illustrations help your users glide through your website with ease & take action.  

To sum it up, visuals help reduce bounce rate & increase the time your users spend on your website. This means you experience increased customer engagement by communicating the right message through visual elements. 

Because you must have a strong social presence!

Your brand’s social presence contributes significantly to your market competitiveness. 

In the digital space, a compelling visual identity proves to be the cornerstone to stand out. And a professional graphic design services provider can help you make the mark.  

Thinking about “Why should I care about the social presence?” 

Here’s an eye-opener for you –

A graphic design report revealed that 80% of digital marketers say they use visual assets in social media marketing. ~ As per Social Media Examiner

Better still, social media posts that feature visual assets like images deliver a 650% higher engagement rate than plain text posts.

Blog articles with more visual assets generate 2x more social media shares compared to articles without images.

~ As per Red Website Design

Realize, social media designs aren’t just about aesthetics. They are pivotal in positioning your brand as an industry leader and driving the attention of the target audience.

Your visual elements should be presented in such a manner that your target audience shouldn’t take a second to realize that the graphic is from you. That’s the power of visual identity – instant recall.

When you work with a reliable graphic design services partner, you don’t have to worry about the consistency of visuals. They help you carve your brand identity and reinforce it in every design that goes out. This boosts brand recall and increases customer loyalty.

Not to undermine the power of social media, attractive visuals gain maximum engagement and are reshared. This uplifts your brand presence and increases your reach & visibility.

Long story short – An investment in graphic designing services pays you off through maximized market competitiveness and increased customer loyalty.

Because you need to boost conversions through website & app!

A business has no other way but to maximize lead conversions, to grow revenue.

Digital marketing is on the rise. Today, there are tons of strategies that decision-makers like yourself apply to boost conversions. And effective graphic design has a pivotal role to play in enhancing user experience & boosting conversions.

Thinking about “How graphics contribute to conversion optimization?”

Here are some stats to help you gain more clarity –

In visual content marketing, 32% of digital marketers claim visual images are the most important type of content. Blogging comes second at 27%, followed by videos (24%), live video (9%), and podcasting (1%).  ~ As per Social Media Examiner

Interestingly, when people hear a message, they are most likely able to remember 10% of the information relayed three days later. However, when the same message is coupled with a visual graphic, people can remember 65% of the information three days later.  ~ As per Brain Rules

60.8% of digital marketers say that visual assets are imperative to successful marketing.  ~ As per Red Website Design

Interestingly, in terms of performance, digital marketers said that original graphics (40%) performed best and delivered the most engagement. Videos & presentations (24%) account for second followed by stock photos (13%) and charts and data visualization (9%).  ~ As per Venngage

As we already discussed, intuitive visuals and swift navigation add up to a great user experience. The more time users spend on your website or application, the more the chance of them making a purchase, signing up for a newsletter or inquiring about details.

Employing graphic design services, you can strategically place call-to-action buttons, streamline navigation & arrange content for a smoother user experience. Professional UI/UX designers help you create that visual appeal to make users perform desired actions.

On top of it, consistent branding elements such as colors, fonts, and imagery help build trust and reinforce brand identity, making users feel more comfortable and confident in their interactions with your business.

Effective design also involves strategic use of visual hierarchy, which guides users’ eyes to the most important elements on the page. This can highlight special offers, important information, or next steps, directing users toward conversion points.

In summation, with the help of reliable graphic design services, you can achieve apt visual appeal & a seamless user experience. This translates into increased engagement, improved time on the page & boosted conversions.

Now that you know how an investment in graphic designing services pays off, let’s look at the various graphics design services that you can avail.

Types of Graphic Design Services Offered by Integrative Systems

“Design is the intermediary between information and understanding.” – Hans Hoffmann

At Integrative Systems, our team of graphic designers runs on the belief that –

“No matter what requirements our clients bring to us, we must source every ounce of detail and reciprocate it through the design with finesse that their audience can relate to. “

And to cater to a wide range of graphic design requirements, we boast the plethora of expertise through our range of graphic design services.

Let’s look at it one-by-one.

Artwork Production

Artwork production is a critical phase of the graphic design process. It involves the creation & preparation of visual elements for diverse channels.

When you employ graphic design services from Integrative Systems for artwork design, our team of designers ensures they look after the thorough process including designing, illustrating & formatting the artwork.

No matter if you have specific requirements for print, digital, or multimedia platforms, our team of experts endeavors to meet the set requirements.

This process includes designing, illustrating, and formatting artwork to meet specific requirements for print, digital, or multimedia platforms.

It begins with conceptualization, where ideas are brainstormed, and initial sketches are created. Following this, the design is refined using graphic design software to produce high-quality, detailed artwork.

Attention to detail is paramount in artwork production, as it ensures that the final product is visually appealing and accurately represents the intended message.

Artwork production involves collaboration between designers, clients & production team. This ensures the artwork created meets the expected standards, both technically & aesthetically.

Factors like resolution, color accuracy, and file format are meticulously managed to ensure the artwork is suitable for its intended use.

Print and Digital Design

Print & Digital design are two faces of the same coin named visual. Both print & digital serve specific purposes and differ by their means in the process of graphic design.

Print design primarily focuses on the creation of visual elements for physical formats like business cards, letterheads, posters, brochures, product packaging, etc.

At Integrative Systems, our graphic design services emphasize layouts, typography, and color accuracy to ensure high-quality print designs.

Print design encompasses creating visual materials for physical formats, such as brochures, business cards, posters, and packaging. Print design requires meticulous attention to detail, including considerations for bleed, resolution, and paper quality, to achieve the desired physical outcome.

On the contrary, digital design focuses on the creation of visual content for digital platforms like websites, apps, social media & digital advertising.

Our team of graphic designers prioritizes interactivity, user experience, and adaptability across various devices and screen sizes. They rely on responsive design techniques and multimedia elements to create engaging and dynamic content that captivates online audiences.

Both print and digital design demand a strong understanding of visual principles and software proficiency, that goes without saying.  While they operate in different realms, they often intersect, requiring designers to adapt their skills to create cohesive brand experiences across both physical and digital channels.

3D Modeling & Rendering

3D modeling & rendering are two essential processes when it comes to three-dimensional designs for industries like architecture, product design, gaming, and animation.

At Integrative Systems, our graphic design services emphasize vertices, edges, and faces while constructing complex shapes & structures. Our team of graphic designers uses specialized software to manipulate objects to help you bring your ideas to life, of course in a virtual environment.

This enables us with an apt control over details and dimensions and helps produce realistic visual models.

On the contrary, the rendering process involves the conversion of 3D models into 2D images or animations with lifelike lighting, textures, and shadows. Our team of graphic designing experts uses rendering software to simulate the real-life experience of light & create photorealistic images.

Together, 3D modeling & rendering empower us to help you bring your ideas to reality through the technology & expertise of our graphic design experts.

Animation Design

Animation, as the name suggests, is a form of visual design with motion. In other words, we can say that animation brings static design elements to life with movement.

With the evolving diversity in the requirements of industries like entertainment, advertising, education, and interactive media, animation design has gotten on the rise.

Our team of graphic designers at Integrative Systems approaches 2D and 3D animation as a prime medium for storytelling & messaging.

Our graphic design services, specifically in animation, have matured with an improved focus on concept development & storyboarding. The key focus remains on understanding the narrative and visual style for delivering the right messaging.

We rely on advanced software tools and techniques, such as 2D and 3D animation, stop-motion, and computer-generated imagery (CGI), to help you achieve the desired effects.

Animation captivates audiences by combining artistic expression with technical precision. Whether used in films, video games, or educational content, animation has the unique ability to engage and inspire viewers, making it an indomitable utility in modern visual communication.

Graphic Design Help Desk

Graphic Design Help Desk by Integrative Systems is a customizable support service designed to offer creative solutions to all your design needs.

We have a dedicated team of seasoned design experts who offer complete end-to-end support across visual design aspects. The graphic design services list for support includes branding, print design, digital design, and UI/UX.

We understand the importance of a strong visual identity in today’s competitive market. And our graphic design help desk services ensure your projects receive the attention to detail and creative expertise necessary to stand out.

Whether you need assistance with a quick design tweak, complete project management, or ongoing design support, our team is ready to deliver high-quality results promptly.

Integrative Systems combines innovative design approaches with technical proficiency, ensuring that your visual assets are not only aesthetically pleasing but also functional and aligned with your brand goals.

Our collaborative approach guarantees that your vision is realized through our design solutions, providing you with a seamless and engaging user experience.

AR/VR

AR/VR is revolutionizing the approach of graphic designing, drastically. Augmented Reality (AR) and Virtual Reality (VR) are pivotal in creating immersive and interactive experiences through graphic design.

Our graphic design services emphasize the usage of AR/VR technology for advertising, product dimensions, interactive packaging, and offering engaging and informative experiences.

Augmented Reality (AR) is primarily preferred by our team of graphic designers for overlaying digital elements in a physical environment. This enables the user to interact with the elements in real time, making it an immersive experience.

On the contrary, Virtual Reality (VR) is used by our experts to create a virtual digital environment. This enables the users to experience a virtual space where they interact with visual elements in 3-dimensional space.

VR has been instrumental in making graphic design better especially for use cases like gaming, virtual tours, and training simulators. VR does the magic, as it lets the users experience elements that don’t exist in the real world.

AR/VR has enabled our team of graphic designers and visual experts to expand the limits of creativity to meet user satisfaction. It’s truly a magical experience to offer when it comes to dynamic storytelling, user interactions, and innovative ways to visualize & experience content.

Now that you are aware of the graphic design services that Integrative Systems offers, let’s understand the KPI parameters to look forward to while working with a graphic designing services partner.

What KPIs to track for Graphics Design Services

You may start to think – “Why do I need to track the ROI for graphic design services? Is that even tangible?”

Your question holds merit.

Yet, it’s quintessential to track the KPIs for the graphics design services as you do for all the other services.

Tracking KPIs will help you keep up with the impact that you achieve with the investments you make toward graphic designing services.

Let’s look at the top 3 parameters to track & measure the ROI of graphic design services.

Brand Consistency and Recognition

First, the non-negotiable KPI to track for graphic design services is brand consistency & recognition.

You may start to think – “How may I track this?”

One word – consistency.

See to it if your graphic designing services partner is maintaining consistency in the visual elements across channels. Consistent usage of logos, brand colors, typography, and overall design aesthetics are the drivers of visual identity.

Perform regular brand audits and track the brand’s visual consistency. Ensure to look into brand recall & recognition through customer feedback.

This shall give you a tangible outlook on the brand’s visual footprint.

Engagement and Conversion Rates

This is self-explanatory. As you get into an engagement with a graphic design services provider, you must start tracking desired actions like purchases, sign-ups, or social media interactions.

You can also monitor hard KPIs like website traffic, bounce rate, average engagement time, CTR, and conversion rate.

For social media, you can track KPIs like likes, comments, engagement, shares, and follower growth.

Return on Investment (ROI)

This one’s non-negotiable and easy to track.

All you need to do is measure the financial impact of the graphic design services on the brand’s revenue and compare it with the investments made.

It will give you a surface-level understanding of where you stand with it.

If you want to dwell into the depths, you can monitor the increase in sales numbers, revenue, customer acquisition costs (CAC), and customer lifetime value (CLV).

This shall help you obtain the financial impact that graphic designing services helped you garner.

After understanding the KPIs to track for a graphic design services partner, you must be looking for someone creative and reliable.

Don’t look past Integrative Systems.

Integrative Systems – Your Trusted Graphic Design Services Partner

We are confident, after knowing the services that we have to offer on the graphic design front, we don’t have to say much about how we help you.

We have been serving the global clientele across industries for over 2 decades.

We stay ahead of the curve by adopting cutting-edge design tools and continuously updating our arsenal with the latest software relevant to your project. And we would take immense pleasure in becoming the graphic design services partner of your choice.

Think we are the match?

Drop us a line at [email protected] and our team of experts will get back to you within 1-2 business days to understand your unique graphic design and branding needs.