Let’s think it this way – how would you calculate the ROI of an investment made toward 2d and 3d animation services?
It would largely depend upon 3 things
- Effectiveness of the animation in simplifying complex information
- Receptivity & response of your audience to the animation
- If they take the desired action after watching it or not
Agreed?
7 out of 10 decision makers we’ve worked with responded that they experienced a positive ROI by investing in graphics design and animation services.
We won’t insist you believe what they say, but will surely help you figure it out, today.
By the time you finish this read, you’ll have insights on –
- A time-tested framework to approach an animation project
- What do you gain with 2d and 3d animation services partner?
- Real time use cases where 3d animations services proves to be game changer
Without any further ado, let’s get started!
A Time-tested Framework to Approach an Animation Project
There are primarily two ways you can approach an animation project –
- Complete it with in-house design capabilities
- Approach a graphic design services company to do the part
Consider the rate at which the attention span of viewers is dipping, motion graphics & animation are your saviors.
The average attention span of a human is now only 8.25 seconds, which is less than the 9-second attention span of a goldfish.
The average human attention span decreased by almost 25% from 2000 to 2015.
~ As per The Tree Top.
It’s not usual for you to develop an in-house capability for 2d and 3d animation.
- It may call upon hiring & retention hassles
- It involves managerial overheads
- It is time & cost intensive
On the contrary, 3d and 2d animation outsourcing proves to be a game-changer, given you land the right branding and graphic designing services partner.
We, at Integrative Systems, have been offering 2d and 3d animation services for more than two decades now.
To make it more helpful & easier for you, here’s the stepwise framework that we follow before we sign the contract as a design partner.
We believe our animations garner higher value & ROI when there is an equal share of participation from our clients.
Let’s get straight to the process.
Outline Your Requirements
You must begin by outlining your animation requirements.
Yes, your graphic designing services partner helps you collect your animation requirements, consolidate them, and correctly organize them.
But, as you know, nobody understands your business more than you do.
Your 2d and 3d animation agency expects you to come up with original requirements as the first step.
Thinking – “How may I come up with the exact requirements?”
Here’s a questionnaire for you to figure out your requirements correctly –
- What am I trying to achieve with 2d and 3d animation services?
- What is the objective of approaching the animation project?
- Is it brand awareness?
- Is it simply elaborating complex processes?
- Is it crafting a narrative about the brand story?
- What expectations do I want my graphic design and animation company to fulfill?
- What is the budget available for the animation project?
- What is the expected project completion timeline?
Your answers to these questions will help set up clear & measurable objectives for your animation project.
Identify Your Audience
A well-defined audience helps your 2d and 3d animation services partner find the right alignment with your animation requirements.
Your graphic design and animation requirement hinges on two parameters –
- Complexity of the concept
- Perceived action you want your audience to take
Once you figure out these two parameters, half the job is done.
You may start to think – “Why so much emphasis on identifying the right audience?”
Because different audiences have different preferences.
Would you expect a similar response on an animation video from a working professional & a ten-year-old? Of course not!
The style of animation, tone, and complexity vary depending on the kind of audience you are targeting. And, so do the graphic design and animation types.
Choose Your Fit
There’s a wide variety of 2d and 3d animation services. Depending upon your unique needs you can choose your fit.
Thinking about, “How do I right size the fit?”
If you need to create explainer videos explaining complex concepts, go with 2d animation services.
If you need to create product demos offering a 3d view of the product, go with 3d animation services.
If you need to create compelling brand narratives that draw attention, go with motion graphics design services.
These are utility-based criteria to choose your fit.
Yet, to take it further, here are a few essential measures you can rely upon as you decide the right fit for animation video services.
Visual Appeal – What design aesthetic portrays your message correctly?
Budget – Ideally, 3d animation costs more as compared to 2d animation, owing to the complexity. Compare costs, as you decide.
Project Requirements – Are you overestimating video animation needs? Does your project really need 3d animation, or can 2d do that job?
These factors help you choose the right fit.
Select 2d and 3d Animation Services Partner
Finding an ideal 2d and 3d animation services provider isn’t as easy as it appears.
You’ll have to burn some brain oil while researching and qualifying 2d and 3d animation design agencies.
Remember, you need a design partner who aligns with your artistic vision & fits your budget.
Thinking about “What to look for while shortlisting animation video services providers?”
Here’s what you must tick –
- Portfolio showcasing the quality of their work
- See what their existing clients have to say about their work
- Ensure they carry proven experience offering 2d & 3d animation services
Not to settle with the basics, check if they’ve ever had exposure to work within your domain.
If yes, then request the samples. The quality of those samples would speak volumes about what they’re capable of doing.
The Production
As you finalize your 2d and 3d animation services partner, it’s time to move ahead with production.
The production phase is typically divided into 3 parts –
- Pre-production
- Production
- Post-production
Let’s understand what happens with each of them.
Pre-production
Pre-production involves planning and conceptualization.
The team of 2d and 3d graphic designers brainstorms to develop a concept, design characters, background settings, and finalize color schemes.
The focus is on building scripts and storyboarding.
A script is the foundation of the animation.
Drawing a parallel to the script, a storyboard is a visual blueprint for the animation video to be created.
The script and storyboard put in tandem decide the timeline and flow of the animation.
Pre-production wraps up with the detailed timelines set up for deliverables, budgets required, and project milestones to keep the momentum going.
Production
The actual graphic design and animation begins with the production phase.
If you opt for 2d animation services, the production process involves creation of keyframes and in-betweens.
On the other hand, with 3d animation services the production process involves rigging, and animating characters & scenes.
At the same time, with motion graphics design services the production involves the creation of dynamic visual elements & transitions.
It’s quintessential to maintain high-quality specifications like resolution & frame rate for supreme animation quality.
The production process undergoes regular reviews and iterations to find that apt alignment between storyboard concept and animation.
Post-production
The role of 2d and 3d animation services provider does not end yet with production.
Their team of 2d and 3d graphic designers is immersed into the post-production to sharpen the animations produced.
Post-production is all about editing, adding sound effects, and finishing touches to the animations. Precisely, the special effects, and voiceover syncs are integrated.
As a final step of the post-production the graphic design and animation team does the color corrections and final edits, ensuring the end product meets the desired standards.
Finalize. Distribute. Evaluate.
Your 2d and 3d animation agency partner allows you the leverage to iterate & fix the animation, unless it meets the established qualification standards. Once you are satisfied, the polished animation piece is shared with you.
As you receive it – it’s time to go up with the distribution plan.
You may prepare to distribute it according to your ultimate goals.
It could mean –
- Integrating it into a big-budget marketing campaign
- Presenting it during the product demos
- Uploading it as an educational material
And, as you’re done distributing it, as per your plan, it’s time to evaluate it for the impact.
To measure the impact of the animation project you can ask yourself –
- Did it serve the initial objectives?
- Did it make viewers take the perceived action?
- Did it meet the ROI expectations set from 2d and 3d animation services?
The impact evaluation helps you measure the success of your animation project, and effectiveness of design partnership with 2d and 3d animation agency.
Now, as you know the best way to approach 2d and 3d animation project, let’s understand what you gain when you work with a 2d and 3d animation agency.
What do You Gain with 2D and 3D Animation Services?
The gains you make are worth counting when you are investing in graphic design services.
You simply can’t wake up & choose to get a 2d and 3d animation services provider on board. Remember, you’re just one decision away from landing a bad design partner, and disruption.
Having discussed it all already, let’s understand how a partnership with a graphic design and animation partner adds value.
Let’s get started!
Simplify complex information with enhanced clarity
No matter how good you’re at simplifying concepts, your biggest limitation as a human is – you can’t be everywhere at the same time.
Broadcasts or videos are solutions that might work for you.
But, if you want your audience to engage & retain most of the information you share, it must be easy to process & effective to remember.
Did you know? Viewers retain 95% of a video’s message compared to 10% when reading the text version. ~ As per Wave Media
2d and 3d animation services offer you the leverage of clarity.
A team of 2d and 3d graphic designers helps you –
- Transform complex information using simple visual elements
- Eliminate ambiguity of intricate ideas using animations
- Reduce reliance on chunky text & technical jargon
As a result of this, your audience is empowered to –
- Grasp & retain complex concepts easily
- Comprehend innovative ideas with well-rounded insights
- Develop meaningful understanding without the technical know-how
Imagine, how difficult it would be for a layman audience to understand a complex mechanical process with limited technical know-how.
With 3d animation services, this static mechanical concept can be turned into a living representation of components, moving in real time. This saves you from lengthy explanations and yet explains the concept intuitively.
Brings storytelling to life!
Storytelling is here to stay.
Your audience loves stories.
No matter if they’re students, prospects, or customers.
Stories are attractive.
Stories are engaging.
Stories are impactful.
Thinking about – “Why invest in 2d and 3d animation services, when stories can be conveyed through text & plain graphics?”
Here’s your answer.
Research indicates that 80% of consumers find demonstration videos particularly helpful when making purchasing decisions, highlighting the persuasive power of storytelling through video content. ~ Charle Agency
Storytelling is a well-rounded medium to express, to educate, and to persuade.
And custom animation services help you take it to the next level.
A team of 2d and 3d motion graphics designers helps you –
- Express your brand stories with an immersive experience
- Educate your audience with intuitive explanatory videos
- Persuade prospects through engaging visuals
Thus, an investment in 2d and 3d animation services pays off.
Consistent Messaging
A 3d animation company provides you with a uniform way to convey information, ensuring that everyone receives the same message in the same way.
Now, you don’t need us to expel the importance of consistent messaging.
Consistency is particularly important for training, marketing, and educational materials, where even the slightest deviation in understanding leads to errors or miscommunications.
The custom animation services company empowers you to have complete control of every aspect of the presentation, ensuring that the information is clear, concise, and delivered in an engaging format.
Consistency helps you build a shared understanding among diverse audience groups.
Now, as you know what you gain out of a partnership with a design partner, let’s understand how it works in real time with some use cases.
2d and 3d Animation Services for Education Industry
The education industry’s approach has changed a lot as compared to 20 years ago. This is due to the consistent decline in human attention span.
“What challenges do 2d and 3d animation services solve for education industry?” – you may ask.
Here they are –
- Complex Concept Explanation
- Declining Engagement & Retention Rate
- Change in the mode of learning & accessibility
Let’s understand how 2d and 3d animation services help resolve these challenges.
Complex Concept Explanation
Subjects like science & mathematics involve logical expressions. The complexity of these subjects at times makes students lose interest.
2d and 3d animations help revive students’ interest via intuitive visualizations & engaging explanations. Animation simplifies these concepts using abstract ideas, and visualization processes, making them easy to understand.
Declining Engagement & Retention Rate
Today, the human attention span has dropped to 8.5 seconds.
Keeping students engaged and helping them retain what they learn poses a potential challenge.
Fortunately, animated video services exist!
Viewers retain 95% of a video’s message as compared to 10% when reading the text version ~ Waves Media
80% of viewers could recall a video they viewed in the past month ~ According to Hubspot.
Students are more inclined toward consuming video content on social media & other platforms. Animated content offers an edge in reviving their interest by making learning fun, which in turn enhances retention.
Change in the Mode of Learning & Accessibility
Traditional teaching methods may not cater to all learning styles, particularly for visual and kinesthetic learners.
2D and 3D animations provide a dynamic way to present information, accommodating diverse learning preferences and making education more accessible to a broader audience.
2d and 3d Animation Services for Construction Industry
The construction and architecture industry has experienced a rapid turn-around in approach with the advent of 3d animation design.
For a quick consideration, 3d animations enabled the architects and even the buyers to visualize the finished building structures before they are built.
Thinking about “What challenges do 3d animation services solve for the construction industry?”
Here they are –
- Complex Project Visualization
- Communication and Collaboration
- Error Reduction and Safety Planning
Let’s understand how 2d and 3d animation services help resolve these challenges.
Complex Project Visualization
The construction industry often faces challenges in conveying complex project designs and plans to stakeholders.
2D and 3D animations offer a clear and detailed visualization of construction projects, making it easier for clients, architects, and builders to understand and approve designs.
Communication and Collaboration
Effective communication between various stakeholders, including clients, contractors, and engineers, is critical but often leads to confusion.
Animations iron out the communication gaps by visually demonstrating project stages, timelines, and workflows, ensuring everyone is on the same page.
Error Reduction and Safety Planning
2d and 3d animations are pivotal in identifying potential issues and planning for safety are significant concerns in construction.
3D animations help simulate construction processes, allowing teams to identify and address potential problems before the actual construction begins.
This proactive approach reduces errors and enhances safety planning.
2d and 3d Animation Services for Marketing Industry
With the advent of modern design practices & changing consumer preferences, marketing is a changed game.
Catching your audience’s attention isn’t as easy as it used to be.
Thinking about “What challenges do 3d and 2d animation services solve for the marketing industry?”
Here they are –
- Capturing Audience Attention
- Conveying Complex Messages
- Boosting Engagement and Conversion
Let’s understand how 2d and 3d animation services help resolve these challenges.
Capturing Audience Attention
In today’s crowded digital space, capturing and retaining audience attention is a major challenge.
2D and 3D animations are visually engaging and help quickly grab attention, making marketing messages stand out.
Conveying Complex Messages
Marketing involves explaining complex products, services, or concepts in a way that is easily understandable. And, this varies based on the nature of your business.
Animations simplify these messages using visuals to break down complex information into digestible and memorable content. Considering the brownie points, you also get a good brand recall as a notable ROI parameter for animations.
Boosting Engagement and Conversion
Traditional marketing content struggles to keep audiences engaged and drive conversions.
Animated content helps garner more engagement, which leads to higher engagement rates and better conversion outcomes.
Now, as you’re aware how 2d and 3d animation services play pivotal role for diverse industries, you must be looking for a design partner who can do it for you, right?
Looking for 2d and 3d Animation Services Provider in USA?
Your search ends here at Integrative Systems!
We’re more than confident that we offered you well-rounded insights into how 2d and 3d animation services are a bet worth taking.
Integrative Systems has been serving a global clientele across industries for over 2 decades, with a diverse range of graphic design services.
We, at Integrative Systems, prioritize our customers’ success and it always comes first for us. We rely on advanced animation tools & best practices to ensure we deliver the top-quality animations, every single time.
Think we are the match?
We would take immense pleasure in becoming a design partner of your choice for 2d and 3d animation services.
Consider looking at the list of graphic designing services we offer –
- UI/UX Web Design
- Print & Media Design
- Custom Apparel Design
- 3D Graphic Design Services
- Marketing Collateral Design
- Animation & Video Production
- Packaging & Merchandise Design
- Branding and Graphic Design Services
Drop us a line at [email protected] and our team of experts will get back to you within 2 business days.
